Sunday, January 20, 2019


Malaysia's Integrated Marketing Media Mix

Sabah Holidays

Posted by Admin On December - 1 - 2010

Inno Travel and Tour Services Sdn Bhd (ITTS) provides full-fledged tourism related services licensed by the Ministry Tourism of Malaysia. The Company operates as a Travel and Ticketing Agent as well as Tour Operator for inbound and outbound tours. ITTS also offers Car & Limousine rentals and logistics services especially tour coaches and vans as well as boats. In 2009, ITTS has embarked on its quest to become one of the leading agents in Sabah for Umrah and Haj packages as well as other ‘Halal’ outbound tours.

Established since 1990, the company is one of the leading players in Sabah tourism industry providing a complete range of related services under our product brand SABAH HOLIDAYS. In July 2009, ITTS became a wholly-owned subsidiary of Innoprise Corporation Sdn. Bhd.

In March 1997, ITTS, then known as Travel Rent A Car Sdn. Bhd. became a subsidiary of Innoprise Corporation Sdn. Bhd., an investment arm of Yayasan Sabah, with the purchase of 60% shares of the Company.

In ITTS headquarters is located in Kota Kinabalu, the capital of the state of Sabah. It also has Operation Office in Sandakan to serve the various tours in the east coast of Sabah which covers Semporna, Lahad Datu & Tawau. To reach out to its customers, ITTS operates tour counters each at Shangri-La’s Tanjung Aru Resort in Tanjung Aru and Shangri-La’s Rasa Ria Resort in Tuaran, two of among the most prominent five-star resorts in Sabah. With a highly experienced and competent workforce as well as the expertise in the tourism business garner over the years, ITTS strive to excel and to continue growing in the highly competitive industry.

The Company today owns a modern fleet of vehicles ranging from limousines, saloon vehicles and MPVs to tour coaches, which enable the company to provide quality tours at attractive costs. ITTS also runs diving, fishing and other sea-related tourism services supported by modern fleet of boats.

ITTS, with Sabah Holidays as the brand, has an established track record in the tourism market and has received recognitions for their achievements. In May 2001, ITTS was awarded as the Best Tour Operator in Sabah by Malaysia Tourism Promotion Board and the Sabah Tourism Promotion Board. In November 2007, ITTS again adjudged as the Best Malaysian Tour Operator Award by Sabah Tourism Board.

We uphold the principle of continual improvement hence we will endeavor to enhance our service and professionalism and exceed the expectations of our business associates and guests. We shall also adapt to market dynamics and we believe our ingenuity shall always be able to satisfy the ever changing needs of our partners and customers. Ultimately, our Vision is ‘To Become the Leading Tour and Travel Agency in terms of Quality of Service and Products in the Region’.



We provide all in-bound tour services for all destinations in Sabah.

Our core in-house products are:

Usukan Cove Tour Packages
Island Escapade
Discover Scuba Dive and Leisure Dive
Deep Sea Fishing
Fish & Snorkel
Lost World’s Quest – Maliau Tracks

We also offer you various tour packages to all the popular destinations including Mount Kinabalu, Sipadan, Klias Wetland, Kiulu and Padas White River Rafting etc.


We realise your dreams for excursions to your favourite destinations which include:

New Zealand
Europe… and a lot more destinations

Our dedicated sales team is ever ready to provide you with our round the clock ticketing services to complement your travelling needs.


We manage Usukan Cove Lodge and all it’s existing tour packages which include snorkeling, diving, fishing and river cruise. Usukan Cove is a bay area on the coast of Kota Belud. Usukan Cove is blessed with various natural attractions, marine life, white sandy beaches, crystal clear and soothing calm waters, just to name a few.


Kota Kinabalu (Head Office)

Block F, Unit No. 28, 3rd Floor, KK Times Square, 88100, Kota Kinabalu, Sabah, Malaysia.
+6088 486 168
+6088 486 708/718

Sandakan Operation

Ground Floor, Yayasan Sabah Group, Jalan Cheng Min/Jalan Mekaran, Sandakan, Sabah, 90715, Malaysia.
+6089 225 718
+6088 228 001

Tour Counters

1. Shangri-La Tanjung Aru Resort

+6088 318 208
+6088 318 208

2. Shangri-La Rasa Ria Resort

+6088 788 313
+6088 793 313

3. Novotel

+6088 448 987
+6088 448 987

Emergency Contact

Mohd Sharuddin Mohd Wali
+6016 832 1219

Alvin Wong
+6016 832 9193

or visit our website at

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